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Keep Recycling Working: Buy Recycled

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Last Updated: 10/13/04

Fall 1997 Edition
Programs From The Passaic County Office of Recycling and Solid Waste Programs
1310 Route 23
North, Wayne, NJ 07470

973-305-5738

in cooperation with the

Passaic County Board of Chosen Freeholders

and to

Keep Recycling Working:
Buy Recycled!


Recycling is working.

We see it in all the products that are now being made from the cans and paper we put out at the curb or drop off at recycling centers.

Just take a look next time you’re out shopping.

Read labels and purchase the products that have the highest percentage of post-consumer recycled material.

To Keep a Good Thing Going

With our purchases we can have a two-way, use-and-reuse system. Raw materials are made into products and purchased by consumers. But, when they are no longer useful, the products can be recycled back into raw materials again and re-manufactured into new products. So, buying recycled products is a key part of creating the recycling "loop".

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Vote Recycled With Your Dollars

Consumer spending makes up two-thirds of the Gross National Product. That’s us, everyday shoppers. By choosing products with recycled content, we are "voting" recycled with our dollars. Showing manufacturers that there is a clear consumer preference for recycled products will convince them to produce more of these products.

Polls indicate that millions of shoppers are eager to buy recycled-content products. But, very little of the merchandise on our shelves is labeled with specific recycled-content information.

In fact, you might be surprised to know that you’ve been buying some recycled products for years! Most cereal boxes, aluminum and steel cans, and glass bottles have recycled content. Many bathroom tissues and paper towels are also made with recycled paper.

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Other Reasons To Buy Recycled

Recycled products are good for the environment. They are also good for our communities and the State’s economy.

1. Buying Recycled Conserves Natural Resources

Making products from recycled materials allows us to get the most use out of every tree, every gallon of oil, every pound of minerals, every drop of water, and every kilowatt of energy that goes into making the products we buy. If we use something once and throw it away, most of those resources are gone.

On the other hand, if we can turn that used product or packaging into something else, many of those resources can be used a second, third, or fourth time. In fact, some materials, such as aluminum and glass, can be recycled and re-manufactured over and over again without any loss of quality.

2. Buying Recycled Reduces Waste and Pollution

Manufacturing creates waste and pollution. For example, turning a tree into a cardboard box requires transporting the tree to a pulping factory, where it is ground up, mixed with chemicals, and turned into pulp, which is formed into a box. Every step in the process creates waste. Some of that waste goes into landfills or incinerators. Some of it is emitted into the air. Still more waste goes into the water supply. Manufacturing that same box from recycled materials creates waste and emissions, too, but much less.

Research has found that collecting, processing, transporting, and manufacturing products with recycled materials creates less air and water pollution as well as less solid waste than making the same products from "virgin" raw materials.

So, by buying recycled, we help reduce the toll that pollution has on our air and water.

3. Buying Recycled Conserves Energy

The energy savings from manufacturing with recycled materials can be substantial. Even when you consider the energy required collecting recyclables at curbside, sorting them and turning them into new raw materials, recycled products usually are more energy efficient than their "virgin" counterparts.

Consider glass, for example. Recycled glass melts at a lower temperature than the raw materials used for making "virgin" glass. For every 10% increase in recycled material used in a batch of glass manufacturing, energy costs are reduced by about 2.5%.

4. Buying Recycled Creates Jobs

How many jobs? Well, consider the following research:

  • The Institute for Local Self-Reliance in Washington, DC, estimates that nine jobs are created for every 15,000 tons of solid waste recycled into a new product, and seven jobs for the same amount of yard trimmings composted. By contrast, only two jobs are created for every 15,000 tons incinerated, and just one job for every 15,000 tons sent to landfills.
  • According to the New Jersey Department of Environmental Protection, 15,000 jobs have been created through recycling and that doesn’t even include those jobs related to collecting and processing recyclables.

5. Buying Recycled Improves Competitiveness

As companies and industries use more recycled materials in their products, there is evidence that they are also becoming more efficient and competitive in the global marketplace.

An analysis by the US Department of Agriculture found that "increased paper recycling will extend US fiber resources and contribute to enhanced competitiveness for the US pulp and paper industry." That, says USDA, could increase export and decrease import of pulp and paper products and "significantly improve the US balance of trade."

6. Buying Recycled . . . reduces the need to send waste materials to waste-disposal facilities, many of which are supported by tax dollars and collection fees. That could save further tax dollars, and result in fewer health problems caused by pollution and emissions.

7. Buying Recycled . . . helps create a conservation ethic in our everyday shopping habits. In this way, we communicate to our children, to manufacturers, retailers, elected officials and others an important message: our wish to play a productive role in helping ensure a positive future for our families, our communities and our planet.

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Buy Recycled Myths

1. Recycled products are hard to find.

Many recycled products--from groceries to office supplies to toys and gifts--can be found where you are currently shopping. Major national chains--K-Mart, Wal-Mart, Target, Home Depot, and others--sell hundreds of products made from or packaged in recycled material. So do many smaller chains and independent retailers.

In addition, you can find many specialized products through mail-order catalogs and on the World Wide Web.

2. Recycled products cost more.

Many recycled products are priced competitively with their non-recycled counterparts. Although some recycled products do cost more, an increase in consumer demand will enable manufacturers of recycled products to lower their manufacturing costs and start passing those savings on to consumers.

3. Recycled products are inferior in quality.

There are inferior and superior products in all categories, and recycled products are no exception. Overall, recycled products enjoy the same quality, reliability and dependability as virgin products.

A 1996 survey by the Buy Recycled Business Alliance, a trade association, asked hundreds of corporate purchasing agents about their satisfaction with recycled products. The survey’s finding: 97% of respondents were pleased with the performance of recycled products.

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How To Buy Recycled

Buying recycled isn’t difficult. It requires carefully reading labels or asking questions when making purchases.

Post-consumer materials include any items that already have been used by consumers or businesses. When separated for recycling, these materials can be used to manufacture new products.

Pre-consumer materials include "waste" items typically generated during normal manufacturing processes. These materials have not yet reached consumers. Examples include trimmings, damaged products, and production overruns.

Recycling advocates believe it is important to seek out products with the highest percentage of post-consumer materials. This ensures the greatest amount of waste possible is being diverted from landfill, since pre-consumer waste would almost certainly be recycled anyway.

Here Are 12 Items You Already Buy That Could Have Recycled Content

  1. aluminum folding chairs
  2. car accessories
  3. carpets
  4. cardboard storage boxes
  5. clothing hangers
  6. door mats
  7. garden hoses
  8. greeting cards
  9. motor oil
  10. plastic trash bags
  11. T-shirts
  12. writing paper

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Recycled Symbol

Recyclable Symbol

The symbols above are used to identify recycled and recyclable materials.

"Recycled" Versus "Recyclable"

These terms can be very confusing:

  • A recycled product is one made from recycled material, and is the focus of this pamphlet.
  • A recyclable product is one that can be collected, separated, or otherwise recovered and recycled after it is reached the end of its useful life.

While it is important to look for both recycled and recyclable products, there are two important things to remember about recyclable products and materials:

  1. Being a "recyclable" product does not mean that it was made from recycled material.
  2. Buying a "recyclable" product only has meaning if you can--and will--actually recycle it in your community.

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Common Recycled Content Packaging

The Environmental Defense Fund has compiled data on a number of different recyclable materials and state that:

  • Cardboard or chipboard packaging that is gray on the inside (such as that used in most cereal boxes) usually contains a high percentage of post-consumer recycled material.
  • Aluminum cans contain an average of 50% recycled post-consumer aluminum, even if their labels do not state this.
  • Glass bottles contain an average of 30% recycled post-consumer material. Some types, such as brown and green glass, have even higher percentages.
  • Steel cans (often called tin cans) contain an average of 25% recycled content, half of that being post-consumer material.

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Remember, Read The Labels

Even though products are not always identified as containing recycled material, reading labels is still the best way to find most recycled products. When choosing between two products, remember that the one with the higher percentage of post-consumer recycled content is the better environmental choice.

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Last But Not Least - Speak Up

The more store managers are made aware of your interest in buying recycled, the more they will pay attention to product labels and claims and ask for recycled products from their suppliers and distributors.

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